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VFHY on the March to Promote Childhood Nutrition

January 6, 2014

100+ children from Southeast Va. will march in Jan. 11 Inaugural Parade

RICHMOND- The Virginia Foundation for Healthy Youth (VFHY) will march in the 2014 Virginia Inaugural Parade on Saturday Jan. 11 at 1 p.m., representing new First Lady of Virginia Dorothy McAuliffe’s initiative to promote childhood nutrition across the commonwealth.

More than 100 children from the Boys & Girls Clubs of Southeast Virginia will march with VFHY, helping to deliver VFHY’s message of “Helping Kids Make Healthy Choices.” Children ages 10 to 14 will be marching in the parade from Boys & Girls Clubs of Southeast Virginia branches in Franklin, Suffolk, Norfolk, Eastern Shore and Virginia Beach.

The children will be promoting Virginia-grown fresh produce products such as apples, corn, carrots, broccoli and strawberries, highlighting the importance of good nutrition and buying local. The parade route will run eastbound on East Grace Street downtown and progress around the State Capitol, then exit and return westbound on East Franklin Street.

For more information, contact Richard Foster at the Virginia Foundation for Healthy Youth at (804) 225-3947 or Keavy Dixon with Boys & Girls Clubs of Southeast Virginia at (757) 763-0414.

 About the Virginia Foundation for Healthy Youth:

Established by the Virginia General Assembly in 1999, the Virginia Foundation for Healthy Youth is responsible for statewide efforts to prevent and reduce youth tobacco use and childhood obesity. Since the Foundation began its work in 2001, high school smoking in Virginia has been cut more than in half and the number of middle school smokers has dropped by more than 70 percent!

The Virginia Foundation for Healthy Youth directly reaches about 50,000 children each year through classroom-based prevention programs in public schools, after-school programs, community centers, daycares and prevention programs across the state. VFHY’s award-winning marketing campaign delivers prevention messages to more than 500,000 children annually through TV and radio ads and online.