Behavior change is Jeffrey Jordan’s priority, evident in all his endeavors, from his academic research to his leadership at Rescue Agency. Jeff’s passion for behavior change began in high school when he volunteered for the teen tobacco prevention program at the Southern Nevada Health District. Observing the lack of marketing agencies that truly understood behavior change, he launched Rescue at the age of 17, a marketing agency focused exclusively on positive social change programs. While growing Rescue, Jeff studied Marketing for his undergraduate degree and received a Master’s in Experimental Psychology from UCSD. As the founder of a strategy called Social Branding®, Jeff focuses on the relationship between identity and behavior to change behavior through culture. This approach has been published in multiple books and is the subject of multiple peer-reviewed articles. Today, as Rescue’s President and Executive Creative Director, he’s led the company’s growth to a team of over 150 managing three dozen behavior change programs across North America, tackling issues such as tobacco, obesity, violence and drug use. Rescue’s work includes the FDA’s national tobacco prevention campaign for multicultural teens and its LGBT young adult effort, as well as active contracts with over a dozen state and local health departments. Rescue and it’s partners are committed to advancing the science of behavior change marketing, collaborating on over a dozen published scientific articles.